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Wednesday, August 15, 2018

Success story of Patanjali's | Patanjali's Brand Story

Success story of Patanjali's  | Patanjali's Success Story

Success story of Patanjali's  Patanjali's Brand Story

Hi Friends, Today we will talk about Success story of Patanjali's. The market of FMCG in India is the US $ 74 billion. Patanjali Ayurvedic Founded by Acharya Balkrishna and Baba Ramdev founded Patanjali Ayurved in 2006. Today, Patanjali is India's fastest growing FMCG company. Patanjali has 700 plus products and Patanjali's turnover Rs 10000 crore during 2016-17. And Patanjali has been the target of doubling it in 2018. Patanjali has more than 5000 distributors, 15,000 stores, and 100 mega-marts. So let's start, why is there so successful?

So let us now know why is Patanjali is so successful: -
1.Success story of Patanjali's Swadeshi factor
2.Success story of Patanjali's Health-conscious people
3.Success story of Patanjali's Product Quality
4.Success story of Patanjali's Price & Cost
5.Success story of Patanjali's Ramdev
6.Success story of Patanjali's Huge variety of products

1.Success story of Patanjali's  Swadeshi factor: -

Patanjali is using the Swadeshi factor. And Patanjali is attracting the customer by calling himself "Make In India" Baba Ramdev has started the Swadeshi Movement against Big Foreign Multi-National Companies. Ramdev once said, "Humara is a simple funda: MNCs have a replacement,".

2.Success story of Patanjali's  Health-conscious people: -

Nowadays people are quite conscious about health. Patanjali also sells Ayurvedic products, so many people are attracting towards it. Patanjali is quite popular among Amla Juice, Aloe vera Juice, Coconut hair wash, and some herbs products.

3.Success story of Patanjali's  Product Quality: -

The quality of the products of Patanjali is very good, so a lot of people once bought the products of Patanjali after buying it again. Patanjali medicines are also very good and people buy them too. If Patanjali's product is not good then Patanjali is not such a big company today.

4.Success story of Patanjali's  Price & Cost: -

The prices of products are very important. Price will be less than more and more people will buy Patanjali products. Patanjali's profit margin is very low so that is why you are selling products to the customer at the low price. For the market capture, Patanjali has kept prices of the products already low. Patanjali earns Minimum profit from your products. And Patanjali buys raw material directly from farmers, hence the price is also low.

5.Success story of Patanjali's  Ramdev: -

Ramdev is very popular in India, he is known as the yoga guru. They teach yoga to the people through the Tv channel and many programs. I think Ramdev has a huge contribution in achieving Patanjali successfully.

6.Success story of Patanjali's  Huge Variety of products: -

There are lots of products in Patanjali. There are some major products of Patanjali - desi ghee, toothpaste, Dant Kranti. Many of Patanjali's products are Foods, Beverages, Healthcare & Medicines, Personal Care. And now even Patanjali you are expanding yourself. And bringing new products.

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